The majority of the work you’ll be doing as an electrician for a retail client when they require assistance with their shop lighting will be technical. But if you offer them advice on how to use lighting to enhance the general appearance and atmosphere of their store, they’ll be even delighted. The following advice can help you enhance the value of your service.
Capture Attention with the Window Display
For stores, the window display is crucial. It is what grabs people’s attention and entices them to enter from the street. Thus, be sure it matters!
If your retail client is having trouble maximising the lighting in their window displays, you might advise adding strong, bright lighting or contrast lighting to draw attention. Additionally, you might advise them to install dynamic lighting, such as lights at various heights and angles and spotlights to draw attention to specific products.
Use Layering
Layering is a fantastic method for illuminating stores and enhancing the overall atmosphere. In order to get the desired effect, ambient lighting and accent lighting must be combined.
Low ambient lighting shop will make the accent lighting stand out more. Make some recommendations to assist your customers, as they will likely want to experiment with this.
Illuminate the Right Areas
When lighting a shop, it’s crucial to direct light in the appropriate directions. Lighting up the areas that clients should be viewing is a good general rule.
Encourage your retail client to put a spotlight on any items they want to bring attention to, such as new products or items that are on special offers, by directing their customers towards them.
Install Lighting in Shelves
Retailers aim to draw attention to shelves as one space. High-quality lighting is necessary to achieve the desired impact. Lighting is an easy approach to draw attention to specific items and collections on shelves.
For shelves, where the bright lights, which are often white, can catch customers’ attention, LED lighting is frequently the best option.
